Merlin Entertainments 

Merlin World of Attractions

Alton Towers
UK’s leading and most extraordinary theme park, with something for everyone, whether on a short break with family or a day out with friends. Alton Towers is located in 500 acres of Staffordshire countryside and as well as having rides and attractions for all ages; has two fully themed hotels, a huge indoor and outdoor waterpark, a luxurious Spa, plus a unique Conference Centre just a stone’s throw away from all the action. Thrill seekers enjoy adrenalin fun on some of Europe’s top rides such as Air, Nemesis, Oblivion and Rita – Queen of Speed; and there are special events throughout the season for all the family to enjoy – from Easter to Halloween.


London Eye

The London Eye
At 135m high, The London Eye is the world's tallest observation wheel. During the graceful 30 minute flight, customers can see up to 40km from their fully enclosed, state of the art glass capsules. Since opening in 2000, it has welcomed over 36 million visitors and has won 80 awards for design and engineering, tourism, customer service as well as numerous people's choice awards. In a short period of time, it has become a 21st century symbol for modern Britain and a global icon. In August 2009 the London Eye launched a spectacular new 4D cinematic experience. The four minute 3D film is the first of its kind in London and focuses on the journey of a little girl and her father in London in which they visit the London Eye and enjoy a spectacular take on the capital, viewing it from a bird’s eye perspective.

Chessington World of Adventures

Home to a unique blend of exciting rides, amazing animal encounters, live shows and unrivalled excitement for kids from 0-99. From the exciting SEA LIFE attraction to Bubbleworks; tiger cubs to Dragon’s Fury or a Squirrel Monkey Walk, Chessington World of Adventures and Zoo promises a hassle-free, action-packed family day out everyone will want to share. And for a really relaxing visit for the whole family stay at the exciting Safari hotel adjacent to the Park.

Merlin's Dungeons are not for the faint hearted! A unique combination of real history, horror and humour bring gruesome historic events back to life in the 21st century. Each Dungeon offers a horror fest linked to their location – highlighting the local history’s horrible bits. The Dungeon experience combines live actors, rides, shows and special effects to transport you back to relive those darker times. Led by the world famous London Dungeon, there are now also Dungeon sites in UK: York, Edinburgh, Warwick Castle, Blackpool Tower - NL: Amsterdam - DE: Hamburg, Berlin - USA: San Francisco.

Every year there are exciting new attractions to see in each of the Dungeons – in London the legend of Jack The Ripper is more terrifying than ever; the torture of the Spanish Inquisition in Amsterdam; Extremis – the drop ride to doom -  in Hamburg; Dick Turpin rides in York; and William Wallace haunts the Edinburgh Dungeon.
Visit if you dare, but be careful, you never know who – or what – is just around the corner.

No 3 theme park in Europe and Italy’s number one. Gardaland is a special combination of adventure, dream and strong emotions in a wonderful fantasy world. Discover the fascination of a submerged continent, challenge the fury of the rapids in the heart of the jungle, face the dangers of the ferocious sea or experience the emotion of flight aboard a supersonic jet…everything is possible in GARDALAND. The park includes the GARDALAND Resort Hotel, a magical place where you can spend a fantastic holiday. With over 40 rides – including new MAMMUT, Italy’s largest family coaster, shows that pull the audience into never ending adventures, a new SEA LIFE attraction, and its unique Resort Hotel (and plans for an additional hotel underway) - Gardaland is rapidly becoming one of Europe’s most popular short break destination.

Heide Park
Based in Soltau, Heide Park is North Germany’s largest theme park and is situated in 850,000 sq metres of countryside, approximately 65 km from Hamburg. Amongst the 40 rides, the Park is home to the world’s tallest drop tower, Scream, as well as Colossus – the steepest wooden roller coaster in the world. The Heide Park complex includes a 440 bed holiday centre with Caribbean style lodges, and a 4-star resort hotel, The Port Royal.

No 3 visitor attraction brand in Europe. Pirate, explorer, fire fighter … whatever the kids aspire to be (and Mum and Dad also wish they were…)  LEGOLAND® offers families the opportunity to let their imaginations run free, and ‘have a go’ in the wonderful world of LEGO®. Kid-powered rides, cool building challenges, a unique mix of interactive attractions, exhilarating coasters, shows that pull the audience into the action and so much more. There is a surprise around every colourful corner, with lively music and astonishingly accurate LEGO brick models. LEGOLAND has something for every family member, and dozens of things to enjoy together.
There are currently six LEGOLAND sites - in the UK (Windsor, including a hotel), Billund in Denmark (including a LEGOLAND Hotel and a SEA LIFE), Gunzburg in Germany (with Holiday Village and SEA LIFE), USA (Californien with SEA LIFE and LEGOLAND Waterpark´; and in Florida including a Waterpark) and Malaysia.  Regularly nominated for Awards in the countries in which they operate – LEGOLAND Parks pride themselves on the quality of every aspect of their business.  LEGOLAND California for example was named Best Children’s Park four years in a row by leading US trade magazine - Amusement Today.
Every year all Parks have exciting news offers. In Germany LEGOLAND Feriendorf – a new Holiday Village with both camping area and themed houses - welcomes guests.  
Two new LEGOLAND concepts were launched in 2007 – the first, LEGOLAND Discovery Centre – an indoor City Centre interactive attraction based on the Park concept, - the second, LEGOLAND Atlantis by SEA LIFE, which opened in Billund in March 2007, taking the SEA LIFE experience into the LEGOLAND environment.

LEGOLAND Discovery Centre

Our first LEGOLAND Discovery Centre opened in Berlin in 2007, and takes visitors on a journey through a colourful and creative LEGO world, where interaction, family fun and learning go hand in hand. See real LEGO bricks being made in the fun factory, visit the amazing 4D cinema show, build and test your own models, enjoy an exciting ride through the medieval castle on the dragon’s back…and lots, lots more all under one roof. The family now counts 13 LEGOLAND Discovery Centres – Berlin and Oberhausen (Germany); Atlanta, Boston, Chicago, Dallas/Fort Worth, Kansas City, Westchester (USA); Toronto (Canada); Osaka, Tokyo (Japan); Manchester (UK) and Istanbul (Turkey). 

Madame Tussauds

London’s most famous visitor attraction, Madame Tussauds, has been providing entertainment, magic and wonder for visitors for over 200 years. Visitors are fully immersed in the world of celebrity, politics, history, music, film and sport, getting up close and personal with their icons and heroes in an inclusive, innovative and interactive environment. The red ropes are long gone, and Madame Tussauds’ unique experience is rolling out globally with attractions now in London, New York, Hollywood, Las Vegas, San Francisco, Orlando, Sydney, Amsterdam, Hong Kong, Shanghai, Tokyo, Washington DC, Berlin, Bangkok, Vienna, Blackpool UK, Singapore, Wuhan and Beijing - China.

The No 1 aquarium brand in the world, and No 2 visitor attraction brand in Europe. SEA LIFE champions the cause of marine conservation through education, awareness and wherever possible, direct action. The 48 SEA LIFE attractions and Marine Sanctuaries (excluding additional aquariums linked to theme parks) are an ideal friendly and authoritative guide to the last great frontier…the seas and oceans of the world, and their myriad mysterious and amazing inhabitants. Unrivalled display technology, biological expertise and entertainments skills combine to provide seamless journeys through European and tropical waters, and astonishing close encounters with everything from humble shrimps and starfish to seahorses, sharks and stingrays.

Seal Sanctuaries
Merlin's seal sanctuaries at Gweek in Cornwall; Oban in the West Highlands and Hunstanton, Norfolk, are the 'emergency services' of the marine world. Their expert and dedicated staff are available round the clock to race to the rescue of abandoned, stray and sickly seal pups around the often storm-lashed and inhospitable coastline. Casualties receive intensive care in purpose-built hospitals, and are gradually restored to full health and fitness ready to return to the wild.

Thorpe Park
The No. 2 top theme park in the UK for thrill seekers, with over 25 rides and attractions offering breathtaking speeds, death-defying drops and gut-wrenching loops as well as a calendar of exciting events throughout the season. Stealth – Europe’s fastest rollercoaster – with acceleration of 0 – 80mph in under two seconds; Colossus, the world’s first ten looping rollercoaster; Nemesis Inferno, a 4.5 G-Force experience - make up the Unholy Trinity of rides guests just HAVE to brave.

Warwick Castle
Warwick Castle, undoubtedly Merlin’s oldest attraction, is Britain’s Greatest Mediaeval Experience with fantastic themed attractions and a year-round programme of interactive entertainment like Fighting Knights and Fairytale Princesses; Ghost tours; the Great Battle March, the world’s biggest siege machine, thrilling jousting tournaments, breathtaking birds of prey, daredevil knights, the fully immersive experience – Dream of Battle; and magical winter/Christmas events including an ice rink. Warwick Castle guarantees a mighty day of mediaeval fun.


The Merlin Entertainments Group also comprises the following attractions:


Blackpool Tower   (Tower Ballroom/Tower Circus/Jungle Jim’s/ Blackpool Tower Eye observation deck, with 4D cinema experience)
Sydney Tower Eye and SKYWALK
Jurassic Skyline at Weymouth SEA LIFE
2 Ski Resorts – Mount Hotham, Falls Creek – Australia
2 Fly Treetop Adventures – Otway, Illawarra - Australia
Gardaland Aquapark, Milano


Orlando Eye including 4D cinema

Images of Singapore


And a number of other attractions in development.