Why we are in LEGOLAND®!

LEGOLAND® is proud of having so many distinguished companies as sponsors or partners. The fact that they select LEGOLAND is important recognition of LEGOLAND ApS as a company, of what LEGOLAND stands for, and what LEGOLAND does.


Below are some examples of how and why companies and corporations choose to work with LEGOLAND.


Moving Energy Forward
In cooperation with LEGOLAND we have built up a large area in Miniland focusing on energy in our daily lives. In an interesting and educating way the LEGO bricks show how energy is made. Through a fruitful cooperation DONG Energy’s specialists have helped the creative LEGOLAND designers with all the technical details on energy.

Energy is an integrated part of everyday life and a prerequisite for almost all that people do and it is DONG Energy’s task to contribute with solutions to the energy challenges. We procure, produce, distribute and trade in energy - and we do it in a manner that is responsible towards this and future generations. We are a part of all the phases of the energy from production to consumption. That provides us with the necessary competencies to develop our company.

Falck has existed for more than a century, and one of our main activities is saving lives and property by putting out fires as quickly as possible.


Like LEGOLAND, Falck is also a company for children. For example, our Falck Club helps children learn to administer first aid and put out fires.


What's important for the Falck Club is that learning takes place on the child's terms - and that through play, fun and entertainment, children learn about fire prevention, and also what to do in case of an accident. In this sense Falck has a natural affiliation with the LEGOLAND park's values of learning through play.


This also makes it easy for us to serve as a partner to LEGOLAND on the Falck Fire Brigade, which opened in 2005.


The Falck Fire Brigade is an activity for the whole family. Everyone can participate and work together to put out the "flames" quickly and effectively.


Falck is an international corporation, whose 13,000 employees in fourteen countries all work to fulfil our mission: to prevent accidents and rescue people and animals when they are injured or ill. It is crucial for people who are injured that they receive medical treatment promptly. This is why it is so important that as many people as possible are taught to administer first aid. That saves lives, and every year some 40,000 Danes starting at pre-school age participate in a Falck first-aid course.

Arla Foods is a cooperative society owned by approximately 12,700 Danish and Swedish dairy farmers, and is today Europe's largest dairy company. The mission of Arla Foods is to offer modern consumers milk-based food products that create inspiration, confidence and well-being.

Precisely inspiration, confidence and well-being are core elements which Arla and LEGOLAND share.


Inspiration to create is the compelling force in building a new LEGO model or in preparing a culinary experience in the kitchen. Confidence in the product is essential both when purchasing a LEGO gift for one's children, or when purchasing food for them to eat. And finally, well-being in the form of creative play and experiences, or delicious dairy products are the core of the entire Arla culture.


In August 2004, LEGOLAND opened a new section in Miniland, working in close collaboration with Arla Foods. The area is known as "The Milky Way", and illustrates the steps involved in getting milk from farm to table in an innovative and entertaining manner.


Arla Foods wishes to create confidence and well-being by offering delicious and healthy products which not only live up to legislative quality requirements, but also to consumers' concerns. Consumers must feel confident that the Arla values chain shows due consideration for resource consumption, the environment, animal welfare, and ethics all the way from the farm to the table.

SCA Hygiene Products is among the leading European manufacturers of products for personal hygiene. One of its leading brands is Libero nappies.


Libero sponsors the Babycare Centre in LEGOLAND. At the Babycare Centre, parents can obtain a free Libero nappy and change their children, and mothers can nurse their babies in peace and quiet. It is possible to boil water, warm bottles and food etc., while older children entertain themselves in the fire engine or have a look at the enjoyable books provided by the Libero Club.


Libero is the nappy that provides freedom of movement, allowing and encouraging physical development through play. This is in full harmony with the values on which LEGOLAND and LEGO focus: creativity, fun and development in a unique environment where the child is the hero.

Baby Dan is proud to be a sponsor at LEGOLAND®

Baby Dan is a sponsor at Hotel LEGOLAND in Billund, Denmark, where there is a selection of DanChairs, chair cushions, beanbags, pushchairs, guards, travel cots and all sorts of plastic items for the dining table and bathroom. You will also find lots of Baby Dan products in the park's Babycare Center.


The Baby Dan brand is known all over the world for creativity, safety and responsibility.  At Baby Dan we have more than 50 years of experience with child safety products for the under fives.  We have carefully selected all the items in our product range for optimum safety, quality and comfort, while keeping an eye on the latest trends in colour and design, of course.
All this harmonises perfectly with the values that LEGOLAND stands for – a strong emphasis on creativity, fun and innovation in a uniquely safe environment with the child at the centre.