Sponsor and Partner 


LEGOLAND® Sponsor & Partners - a unique opportunity
LEGOLAND® wants to have proud, satisfied sponsors & partners for long-term and dynamic cooperation, in which both parties reap the advantages and benefits of unique cooperation - and enjoy doing it.


Sponsors & partners must be able to utilize LEGOLAND values and experience in their own corporate marketing mix.


LEGOLAND offers sponsors & partners an interesting package of benefits, including a number of differentiated opportunities ranging from exposure on LEGO® models in Miniland to large Co-promotion agreements.

At the same time, various tickets to LEGOLAND are made available for use in competitions for employees or business partners.


The terms for LEGOLAND sponsors & partners vary according to sponsorship category. For example, it is important that there is a logical connection between the company and the activity sponsored.


All sponsorships must be appropriate to the surroundings in the park in terms of aesthetics, style and atmosphere.


For further information, please see our sponsor list

LEGOLAND Billund currently has 12 official partners.


For further information, please see our partner list.

LEGOLAND sponsorship categories:

1. Entertainment

Sponsorship of an entertainment activity.

2. Events

Concerts, theme weekends, special activities.

3. Activity

On selected rides.


4. Miniland

Sponsorship of stationary or animated Miniland models.

5. Preferred supplier

Supplier that, in addition to supplying goods or services, also has a strategic/ tactical image or marketing interest in LEGOLAND as a display window and customer reference.