Become partner

A unique opportunity

LEGOLAND® wants to have proud, satisfied sponsors & partners for long-term and dynamic cooperation, in which both parties reap the advantages and benefits of unique cooperation - and enjoy doing it.

Sponsors & partners must be able to utilize LEGOLAND values and experience in their own corporate marketing mix.

LEGOLAND offers sponsors & partners an interesting package of benefits, including a number of differentiated opportunities ranging from exposure on LEGO® models in Miniland to large Co-promotion agreements.

Sponsorship and partnership categories

  1. LEGO® models in Miniland
    Sponsor exposure, storytelling, involvement and direct activation of stationary or animated LEGO models or areas in Miniland.

  2. LEGO stop & wonders
    Branding, exposure and storytelling on unique, large LEGO models.

  3. LEGOLAND events
    Sponsor exposure, storytelling, involvement and direct activation on selected events.

  4. LEGOLAND activities
    Partner branding, storytelling, involvement and activation on selected and iconic rides in the park.

  5. Preferred supplier
    Supplier that, in addition to supplying goods or services, also has a strategic/ tactical image or marketing interest in LEGOLAND as a display window and customer reference.

Get contacted

Fill out the form below if you want to be contacted regarding sponsorship or partnership with LEGOLAND