Why we are in LEGOLAND®!

LEGOLAND® is proud of having so many distinguished companies as sponsors or partners. The fact that they select LEGOLAND is important recognition of LEGOLAND ApS as a company, of what LEGOLAND stands for, and what LEGOLAND does.


Below are some examples of how and why companies and corporations choose to work with LEGOLAND.

Apollo logo


With Apollo you can go on many an adventure throughout the big wide world, with mighty pyramids, beautiful temples and interesting towns and cities, each with its own fascinating story. In LEGOLAND you can experience the same fascinating world in miniature, built of LEGO® bricks.

A strategic collaboration between Apollo and LEGOLAND means you can combine the two and learn more about the world we are in.

Apollo has more than 20 years’ experience in the Danish travel industry and we send many happy guests to classic destinations in Europe as well as more far-away, exotic destinations, all filled with warmth and adventure.

With both companies having a strong brand and reputation, shared values and mutual interests, Apollo have partnered with LEGOLAND, children’s favorite amusement park, to bring you the best of both worlds.

At Apollo we want to give our guests the opportunity to spend quality time together with those they care most about, as do LEGOLAND too. In our own way, we both create experiences for children and their families, and take care of our guests. It's not just frameworks and facilities but rather a kind of hosting and we welcome you to both our worlds, big and small.



Moving Energy Forward
In cooperation with LEGOLAND we have built up a large area in Miniland focusing on energy in our daily lives. In an interesting and educating way the LEGO bricks show how energy is made. Through a fruitful cooperation DONG Energy’s specialists have helped the creative LEGOLAND designers with all the technical details on energy.

Energy is an integrated part of everyday life and a prerequisite for almost all that people do and it is DONG Energy’s task to contribute with solutions to the energy challenges. We procure, produce, distribute and trade in energy - and we do it in a manner that is responsible towards this and future generations. We are a part of all the phases of the energy from production to consumption. That provides us with the necessary competencies to develop our company.


Falck has existed for more than a century, and one of our main activities is saving lives and property by putting out fires as quickly as possible.
Like LEGOLAND, Falck is also a company for children. For example, Falck provides first aid courses for both children and adults. The participants learn to administer first aid and put out fires.
What's important for Falck concerning the children, is that learning takes place on the child's terms - and that through play, fun and entertainment, children learn about fire prevention, and also what to do in case of an accident. In this sense Falck has a natural affiliation with the LEGOLAND parks’ values of learning through play.
This also makes it easy for us to serve as a partner to LEGOLAND on the Falck Fire Brigade, which opened in 2005.
The Falck Fire Brigade is an activity for the whole family. Everyone can participate and work together to put out the "flames" quickly and effectively.
Falck is an international corporation, whose 28,000 employees in 35 countries all work to fulfill our mission: to prevent accidents and rescue people and animals when they are injured or ill. It is crucial for people who are injured that they receive medical treatment promptly. This is why it is so important that as many people as possible are taught to administer first aid. That saves lives, and every year some 40,000 Danes starting at pre-school age participate in a Falck first-aid course.

Libero logo

SCA Hygiene Products is among the leading European manufacturers of products for personal hygiene. One of its leading brands is Libero nappies.


Libero sponsors the Babycare Centre in LEGOLAND. At the Babycare Centre, parents can obtain a free Libero nappy and change their children, and mothers can nurse their babies in peace and quiet. It is possible to boil water, warm bottles and food etc., while older children entertain themselves in the fire engine or have a look at the enjoyable books provided by the Libero Club.


Libero is the nappy that provides freedom of movement, allowing and encouraging physical development through play. This is in full harmony with the values on which LEGOLAND and LEGO focus: creativity, fun and development in a unique environment where the child is the hero.