A unique LEGO® tool


With the LEGO® SERIOUS PLAY® method, we involve the LEGO® universe as a tool that strengthens management, HR and organisation through play and creativity.

Get the bricks to fall into place

LEGO® SERIOUS PLAY® is a tool for strategy development, innovation, team-building and much more. You can use LEGO® SERIOUS PLAY® to research organisational challenges, renewal processes, strategy development, team development and much more.

LEGO® SERIOUS PLAY® is developed by the LEGO Company in partnership with leading researchers within strategy and organisational behaviour. The two professors Johan Roos and Bart Victor, with IMD in Switzerland, have carried out research with LEGO Group CEO and owner Kjeld Kirk Kristiansen into alternative strategic planning tools and systems.

Their research resulted in an adaptive tool that uses LEGO elements as three-dimensional models of business-related problems and challenges.

Among other things, the method integrates knowledge of play; why and how we play, learn and develop. This also helps us to understand how organisations develop and implement strategies, and what engages the individual participant and releases their creative potential.

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W3A3494 Serius Play
W3A2780 Serius Play

LEGO® SERIOUS PLAY® Certifications

LEGOLAND® Hotel & Conference, in partnership with IntHRface, offers you the chance to become a certified trainer in the LEGO® SERIOUS PLAY® method. 

This involves participational and effective business development targeted at the company’s HR staff, business developers, managers and future managers, and talents. 

Dates for complete Certification in the LEGO SERIOUS PLAY method

  • 15.-18. April
  • 10.-13. June
  • 2.-5. September
  • 18.-21. November

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LEGO Serious Play

LEGO® SERIOUS PLAY® - Real Time Change Certification

In collaboration with IntHRface, LEGOLAND® Hotel & Conference offers you to become a certified trainer in a new LEGO® SERIOUS PLAY® method - Real Time Change. A new conceptual foundation and a practical approach that is research-based and contains more insights and tools.

Dates for LEGO SERIOUS PLAY - Real Time Change Certification

  • 13.-16. May

We also organise the course in the days before and after the annual international LEGO® SERIOUS PLAY® Conference

  • 30. September - 1. October
  • 4.-5. October

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