Amazing news - LEGO® Insiders™ points can now be earned and redeemed in selected stores! Sign up to LEGO® Insiders now, for exciting rewards, discounts and much more!

Earn and redeem points here:

• LEGO® Shop
• Go Figure
• LEGO NINJAGO® Shop
• LEGOLAND® Castle Shop
• Florist
• Hotel LEGOLAND Shop
• Kids Wear

LEGO® Insiders™ is a membership programme free to join that unlocks a world of exclusive LEGO® benefits and experiences! As a LEGO® Insider, you’ll get access to:

• Access to exciting rewards
• Discounts
• Communities
• Early access to new sets
• Exclusive members-only rewards
• Competitions

It welcomes all Guests and fans of the LEGO brand! So don’t miss out.

It’s easy and free to join, and we recommend getting ahead and signing up before your visit so you are all set to start earning points in our stores from the moment you arrive!

LEGO, the LEGO logo, the Brick and Knob configurations, LEGO Insiders and LEGOLAND are trademarks of the LEGO Group. ©2025 The LEGO Group. LEGOLAND is a part of Merlin Entertainments Ltd.