LEGO® Shop

Get ready for a 'WAUW' experience...

...when you step into the familiar but completely renovated LEGO® Shop near the entrance to the park. In the new LEGO Shop, you can explore all kinds of cool, rare, large and small LEGO boxes, including exclusive LEGOLAND® Billund boxes that can only be purchased in LEGOLAND Billund. For the first time ever, you can also design and personalize your very own LEGO Minifigure from scratch in the Minifigure Factory. Here, the only limit is your imagination as to who or what can be built as a LEGO Minifigure.

COOL FACTS:

• The new LEGO Shop will be almost 1000 square meters in size
• At the entrance there will be a giant LEGO tree called “Tree of Life”
• You can turn your own pictures into LEGO mosaics at the new LEGO Mosaic Maker
• The new Minifigure Factory will feature several unique Minifigure designs that are only available in   LEGOLAND Billund

So, what are you on the hunt for?

Amazing news - LEGO® Insiders points can now be earned and redeemed in selected stores! Sign up to LEGO® Insiders now, for exciting rewards, discounts and much more!

Earn and redeem point here:

• LEGO^® Shop
• Go Figure
• LEGO NINJAGO^® Shop
• LEGOLAND^® Castle Shop
• Florist
• Hotel LEGOLAND Shop
• Kids Wear

Norwegian AFOLs Elisabeth and Christian have built an impressive LEGOLAND^® exhibition featuring our LEGOLAND Exclusive boxes and other iconic features from the park. Come and experience the amazing exhibition and buy the exclusive LEGOLAND boxes to take home! 

With an AWESOME and EXTREME season pass you get 10% and 25% respectively on LEGO® boxes in the LEGO Shop (25% for EXTREME applies to one box per month).

Want to make sure you get all the best deals? You can make your purchase first thing in the morning and we'll store it for you until you get home. That way you don't have to lug all those boxes around all day.

For passionate LEGO fans, the LEGO Shop sells LEGO bricks by weight so you can find exactly what you are looking for.